The Roast & Rub Bundle: The Ultimate Guide to Your Next Sunday Dinner

The Perfect Pairing for East Texas Kitchens

At Twisted V Market, we believe that the best meals are born from simplicity: honest ingredients, raised with integrity, and seasoned with care. This week, we are bringing you a pairing that celebrates the heart of the home cook’s repertoire.

Introducing the Roast & Rub Bundle.

We have taken one of the most versatile, flavorful, and underrated cuts in the butcher’s case—our Pasture-Raised Top Round Roast—and paired it with a legendary local favorite: John Payne’s Steak Beast Unleashed All Purpose Rub.

Normally, stocking your kitchen with these premium staples would cost $35. This week, we are offering this dynamic duo for just $25. Whether you are a meal-prepping athlete, a busy parent looking for a “set it and forget it” solution, or a culinary enthusiast ready to perfect your roast beef sandwich game, this bundle is your ticket to a week of incredible eating.

The Star of the Show: The Top Round Roast

Understanding the Cut

To truly appreciate the value of this bundle, you have to understand the meat. The Top Round Roast comes from the “Round” primal—the rear leg of the steer. Because this muscle works hard as the animal moves across our East Texas pastures, it is naturally lean.

In the world of industrial, grain-fed beef, the Top Round can sometimes get a bad reputation for being tough or dry. But that is where the Twisted V Difference comes into play.

The Pasture-Raised Difference

Our beef is different. Because our animals are raised on open pastures, moving naturally and grazing on a diverse salad bar of native grasses, the muscle development is different.

• Leaner, Cleaner Protein: You get a robust beef flavor without the excessive, waxy fat found in feedlot cattle.

• Nutrient Density: Our pasture-raised beef is higher in Omega-3 fatty acids, CLAs (Conjugated Linoleic Acid), and vitamins A and E compared to conventional beef.

• True Beef Flavor: This isn’t just a vehicle for sauce. This roast tastes like beef. It has a mineral-rich, savory depth that reflects the land it was raised on.

Who is this Cut For?

• The Meal Prepper: Because the Top Round is lean, it is an incredible source of high-quality protein without the heavy caloric load of a ribeye or chuck roast. It slices beautifully for cold cuts throughout the week.

• The Family on a Budget: This is a high-yield cut. There are no massive bones or huge pockets of waste fat to trim away. What you buy is what you eat. A 1.5 lb roast can easily feed a family of four when paired with sides.

• The Keto/Carnivore Dieters: If you are watching your macros, the Top Round is a superstar. It provides the satiety and nutrition you need to fuel your metabolism.

The Secret Weapon: John Payne’s Steak Beast Unleashed

You can’t have a great roast without a great bark. Included in this bundle is a full-sized, 12 oz container of John Payne’s Steak Beast Unleashed All Purpose Rub.

This isn’t just salt and pepper. This is a complex, savory blend designed to wake up the palate. While the name says “Steak Beast,” do not let that fool you. This is an All-Purpose powerhouse.

Flavor Profile

• Savory Base: It starts with a balanced salt profile that penetrates the meat to season it from within.

• Aromatic Depth: Notes of garlic and onion powder provide that classic savory backdrop that pairs perfectly with beef.

• The “Kick”: A subtle blend of spices that adds warmth without overwhelming heat. It enhances the natural flavor of the beef rather than masking it.

• The Bark Builder: One of the best features of this rub is how it caramelizes. When you roast your Top Round, this rub interacts with the surface moisture and heat to create a crave-worthy crust—or “bark”—that provides a texture contrast to the tender meat inside.

Beyond the Roast

Since this is a large 12 oz container, you will have plenty left over after your roast is eaten. Here is how to use the rest of the bottle:

• Eggs: Sprinkle a dash on your morning scrambled eggs or avocado toast.

• Popcorn: Yes, really. Toss freshly popped corn in a little melted butter (or Twisted V Ranch Beef Tallow!) and dust with Steak Beast.

• Roasted Veggies: Toss your potatoes, carrots, or asparagus in oil and this rub before roasting.

Culinary Education: How to Cook the Top Round

The Top Round is a “lean” roast. This means it requires a slightly different approach than a fatty Chuck Roast. If you treat a Top Round like a Ribeye, you might be disappointed. But if you treat it with respect, it will be the best meal you have all month.

Here are the three best ways to utilize your Roast & Rub Bundle:

Method A: The Deli-Style Roast Beef (The “Pitmaster” Style)

Best for: Sandwiches, Salad Toppers, and Cold Platter serving.

This method aims for a medium-rare center and a savory crust.

1. Prep: Take your roast out of the fridge 1 hour before cooking. Pat it completely dry with paper towels.

2. Rub: Coat the roast liberally with the Steak Beast Rub. Don’t be shy; you want a solid coating.

3. High Heat Blast: Preheat your oven to 450°F. Place the roast on a rack in a roasting pan. Roast for 15 minutes to sear the outside and set the crust.

4. Low and Slow Finish: Drop the oven temperature to 325°F. Cook until the internal temperature reaches 125°F (for medium-rare). This usually takes 15–20 minutes per pound, but trust your thermometer, not the clock.

5. The Wait: Remove from the oven and tent loosely with foil. Let it rest for at least 20 minutes. This is crucial. If you cut it now, the juices will run out, and the meat will be dry.

6. The Slice: Slice it as thin as possible against the grain. Pile high on a bun with some horseradish or enjoy on a bed of greens.

Method B: The Slow-Cooked “Faux” Brisket

Best for: Comfort food, shredding, and tacos.

While Top Round is lean, it can still be broken down into tender goodness if cooked long enough with moisture.

1. Sear: Cut the roast into large chunks. Season with Steak Beast. Sear hard in a skillet with some tallow or oil until browned on all sides.

2. Braise: Place the meat in a slow cooker or Dutch oven. Add beef broth, a splash of apple cider vinegar (to help tenderize), and onions.

3. The Long Haul: Cook on LOW for 8 hours. The meat won’t be as gelatinous as a fatty chuck roast, but it will be tender and shreddable.

4. Serve: Shred the beef and mix it back into the juices. Perfect for tacos, enchiladas, or BBQ beef sandwiches.

Method C: Homemade Jerky

Best for: Snacks, hiking, and school lunches.

Because the Top Round is so lean, it is actually the #1 recommended cut for making jerky. Fat spoils jerky, so you want lean meat.

1. Freeze: Place the roast in the freezer for 1 hour to firm it up (makes slicing easier).

2. Slice: Slice into 1/4 inch strips against the grain.

3. Season: Toss the strips in a bowl with a heavy coating of Steak Beast Rub. You can add a splash of Worcestershire sauce if you like a wet marinade, but the dry rub works great too.

4. Dry: Dehydrate in an oven at 170°F (prop the door open slightly with a wooden spoon) or use a dehydrator until the meat bends and cracks but doesn’t snap.

Why Sourcing Matters

When you buy this bundle, you aren’t just buying dinner. You are voting with your dollar. You are supporting a local ecosystem here in Tyler, Texas.

From Our Pasture to Your Plate

At Twisted V Ranch, we don’t take shortcuts. We believe that healthy soil leads to healthy grass, which leads to healthy animals, which leads to healthy people.

• Transparency: You know exactly where this roast came from. It wasn’t shipped across the ocean or consolidated in a massive processing plant. It came from right here.

• The Local Economy: When you buy from Twisted V Market, you are keeping resources in our community. You are supporting a family business that employs your neighbors.

• The Taste of Place: Just like wine has terroir, beef has a flavor profile based on the land. Our East Texas pastures impart a specific, rich flavor profile that you simply cannot find in a supermarket Styrofoam tray.

Recipe Inspiration: “The Twisted French Dip”

Stuck on what to make? Try this recipe designed specifically for the Roast & Rub Bundle.

Ingredients:

• 1 Twisted V Top Round Roast (1.5 lbs approx)

• 3 tbsp John Payne’s Steak Beast Unleashed Rub

• 1 Onion, sliced thinly

• 2 cups Beef Broth

• Provolone Cheese

• Hoagie Rolls

Instructions:

1. Preheat oven to 300°F.

2. Rub the roast entirely with the Steak Beast seasoning.

3. Place the sliced onions in the bottom of a Dutch oven or deep baking dish. Place the roast on top of the onions.

4. Pour the beef broth around the roast (not over the top—don’t wash off the rub!).

5. Cover tightly with a lid or foil.

6. Braise for 3 to 4 hours until the meat is very tender.

7. Remove the beef and slice thinly.

8. Strain the onions out of the liquid (save the liquid—that’s your “Au Jus” for dipping!).

9. Pile the beef and cooked onions onto a hoagie roll, top with provolone, and broil until melted.

10. Serve with a bowl of the warm Au Jus on the side.

Frequently Asked Questions

Q: Is the Top Round the same as London Broil? A: “London Broil” is actually a name of a dish/cooking method, not a cut of beef! However, grocery stores often label Top Round steaks as “London Broil.” So yes, this roast is the exact cut used for that classic dish.

Q: How do I thaw the roast safely? A: The best way is to place the vacuum-sealed package in your refrigerator 24–48 hours before you plan to cook it. If you are in a rush, submerge the sealed package in cold water, changing the water every 30 minutes. Never thaw beef in hot water or the microwave, as it damages the texture.

Q: Is this bundle gluten-free? A: Our beef is 100% beef. Regarding the seasoning, please check the label on the John Payne shaker for specific allergen information, but generally, dry rubs are a great way to add flavor without the hidden gluten often found in bottled marinades.

Q: Can I freeze the roast if I don’t cook it this week? A: Absolutely. Our meats come vacuum-sealed for freshness. You can toss this roast in the freezer and it will stay fresh for 6–12 months. The seasoning, of course, is shelf-stable and will last in your pantry for a long time.

The Math of the Bundle

We know families are watching their budgets. Here is why the Roast & Rub Bundle makes sense for your wallet.

• Regular Price of Roast: ~$20–$25 depending on weight.

• Regular Price of Rub: ~$12.

• Total Value: ~$35+.

• Your Price: $25.

You are essentially getting the premium seasoning for free, or getting a massive discount on the beef. It’s a low-risk way to try a new cut or restock your spice cabinet with a high-quality product.

This isn’t cheap, commodity meat. This is nutrient-dense, ethically raised protein. When you break it down by serving, a 1.5 lb roast provides roughly 6 servings of protein (4 oz each). That comes out to roughly $4 per serving for a premium, steakhouse-quality meal prepared at home.

Don’t Miss Out

This bundle is available for this week only or while supplies last. We only process a limited number of animals, which means we only have a limited number of Top Round Roasts available. Once they are gone, this bundle disappears.

Whether you are looking to impress the in-laws with a Sunday Roast, looking for high-protein fuel for your workouts, or just want to taste the difference that regenerative farming makes, the Roast & Rub Bundle is the perfect entry point.